Marketing · 2024
Vision 2030 Campaign
Immersive digital campaign reaching 18M impressions with interactive WebGL experiences and precision-targeted media.
18M
Impressions
3.2×
Engagement
42%
CTR uplift
The Challenge
What stood in the way
A government initiative needed to reach 18 million digital impressions across GCC markets with an experience that matched the ambition of Vision 2030 — not another static campaign page.
Our Solution
How we solved it
We created an immersive WebGL campaign with personalized journeys, precision media targeting, and real-time engagement analytics across 6 channels.
Process
From strategy to launch
- 01
Creative Strategy
Developed narrative arc and audience segmentation for GCC markets.
- 02
Immersive Build
Built WebGL experiences with GSAP animations and A/B tested 12 variants.
- 03
Media Integration
Connected analytics pipeline across social, display, and programmatic channels.
- 04
Optimization
Iterated weekly on engagement data, achieving 3.2× benchmark performance.
Stack
Technologies we used
Impact
Measurable outcomes
- Exceeded engagement targets by 220% across GCC markets
- Generated 340K qualified leads for partner organizations
- Won regional award for digital innovation
Gallery
Inside the product
“This wasn't marketing — it was a movement. Engagement exceeded every KPI we set.”
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